Bill of Rights Institute-Ads
This page has resources need to create the Facebook and Instagram ads for the launch of the teacher microsite.
There are three ads planned. All are video. The characters in the ads represent teachers of History and Civics. They are working from home and struggling to adapt to teaching online. BRI has a useful tool for them, which is the new website supporting teachers. The URL is teach.mybri.org.
While the ultimate audience for the ads is teachers, we will likely find that it is parents who find the ad. That’s why the copy encourages the user to share the ad with a teacher.
The three ads have been uploaded to YouTube for preview. These are only for viewing the ads on a streaming platform. Use the high quality renditions on the links below the previews for the ads.