Freelance IT, Video and Marketing Specialist

Managed multiple IT vendor engagements worldwide across time zones
Managed the creation of a branded SharePoint online portal serving a partner network, consolidating several legacy sites into one
Built WordPress sites for small businesses, including domain and hosting consultation, site development, content creation and branding
Produced and edited a series of lead-generating B2B marketing videos for a client, exposed on Facebook, LinkedIn and YouTube
Managed a Salesforce.com org merge, resulting in reduced administrative costs and increase visibility to opportunities
Refactored Salesforce web to lead integration for better security and maintainability
Monitored sites using Google Analytics and ads using Facebook Business Manager
Rebuilt B2B marketing site for mobile accessibility, performance and search engine optimization
Wrote marketing copy for B2B website for client
Conducted user experience tests to understand platform opportunities
Maintained product backlogs for several digital products owned by clients
Provided graphic design services to clients
Implemented UTM lead attribution program across several vendors
Maintained branding press kit for multiple vendors, monitored creative for brand compliance

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